copy, content and concepts for brands, studios and agencies
The art of storytelling
White lies in print
Making the right impression
Giving voice to women's health
Telling alternative tales
Luxury Bacalao packaging
Internal engagement with girders
Stimulating great stories
Bringing budget to life
"Banish your cauliflower nightmares and glory in a hotel fit for a French Duke with a small purse."
Take Lenny Henry out of the equation and Premier Inn might struggle for much of a personality beyond the colour purple. Trying to find a hotel that does the job, doesn’t cost the earth and also makes you smile is not an easy task. Budgie arrived on the hotel scene to offer travelers, tourists and traders a better place to put their head down. A place that’s budget without being beige and where the brand is a little bit out of the ordinary.
With three design concepts already on the table, there was plenty of room to build a narrative and take the tone of voice in a number of different directions. From the downright bonkers to the upright black and white, the copy took various twists and turns along the hotel corridors, raising a smile and the odd eyebrow along the way.
Branding a Brand Consultancy
Rebranding Scotland's largest accountants
Where words meet pictures in the Philippines
"Download life’s little helpers"
As one of the biggest telecoms companies in the Philippines, Heavenly had the enormous task of bringing the brand hurtling into 2014 at fibre optic speed. With a solid positioning and a team of solid designers, the words needed to live up to the visuals.
From scripts and stories to pop-up ice cream parlours and launch parties, we explored and discovered and played around with the idea of creating a wonderful world for Globe customers. After defining the tone of voice and setting up a structure for other writers to follow, I went on to develop the brand book as part of the first stage of this mammoth project.