contentcal
position, voice, content, campaign
· LOST ·
Great client. Huge undertaking. Our friends, Airborne, reached out for copy and content that would tell the story of this action-packed content scheduling tool. I helped to craft their position, define their voice, develop the content and were then asked to generate concepts for the launch campaign.
· FOUND ·
The brand articulation needed a little refinement so I established a strong sense of self through the position ‘get clear’. From there I developed a voice that not only reflected the dynamic nature of the business but would keep me entertained for the duration of the project. Simple, intuitive and human are the product characteristics and we needed a voice to match. One that was light, open, accessible, warm and playful. One that reflected the colourful visual identity and would be enjoyable to read. Much like the user experience.
· SAMPLE ·
Get up and running in 15 minutes. No jokes. Within a few short steps, you’ll be exploring all our features, opening new doors and shouting from the rooftops. It’s really that easy.