positioning, naming, tone, content, campaign
· LOST ·
Onwards Agency invited me to facilitate the positioning process for this edgy start-up who wanted to develop a challenger brand in the recruitment industry. An online platform that cuts out the middleman, they wanted to change the face of recruitment from human capital to human worth.
· FOUND ·
Working closely with the team, I facilitated the workshop and immersion process to ultimately create a brand that felt like a breath of fresh air. From there we took the client into a naming process, where Onwards co-founder, Joe, came up with the goods and Someonewho was born. I then went on to develop the tone of voice and roll that out across print, outdoor, the online platform, launch campaign and subsequent content.
· SAMPLE ·
Honest folk. Fair pay. Small fees. Top talent. No tall talk. No chest puffing, teeth sucking or nail biting. Grown up conversations with down to earth human beings. Good old integrity from people who actually want to make your life easier. Briefs that make sense. Projects that get completed. Budgets that are met. Practitioners who admire and respect one another. Clients who feel valued. A community of experts who educate and empower their peers. All brought to you in one simple solution. So you can breathe easier. Now that’s more like it.