brand, position, voice, content, social
· LOST ·
‘Your Company in Estonia’ began in 2018 and quickly grew to become the top foreign owned connector to Estonia’s e-citizenship scheme. With a new name and a brief to reimagine the visual and verbal identity, the team came to our design partners Airborne, who then came to me for support with brand articulation.
· FOUND ·
I spent a good amount of time with founders Ignacio and Miguel to deeply understand their background, their approach and their vision. Following interviews, a working session and an audit of the marketplace, I responded with a distilled brand platform that defined their purpose, proposition, principles and personalty. The central idea of Share Freedom gave the Airborne team a clear brief to inspire their thinking and inform a rich and authentic visual identity.
· SAMPLE ·
We share what we know and we know how to break free of the binding structures and limiting paper chains that get in the way of starting a business and running your own life. We share our resources, experiences, connections and knowledge through straightforward processes and an intuitive online platform so more people can share in the empowerment of a liberated working life. We all have the right to be sovereign to ourselves. To live on our own terms. To thrive, grow, travel, explore, do what we want when we want and fulfil our dreams. By making it simple and easy to start and run an online business, we put freedom within everyone’s reach.