orrosiy
brand, position, voice, content, social
· LOST ·
Orrosiy curates small batch natural perfumes that promote wellbeing. Focused on cultivating conscious and compassionate lives, the brand had a playful and stylised visual identity but needed support with messaging.
· FOUND ·
Rather than dive into writing social posts, it was clear that Orrosiy needed a compelling brand idea, a story and a clear tone of voice that would not only provide a wealth of content but would distill the brand into its most potent essence. Working with friend and Orrosiy founder, Faye Marusiak, we had a long conversation, looked at what and who she was inspired by and created two possible brand ideas. I defined her values and a playful, sensual and feel good tone to establish clear narrative themes and a voice that could carry them.
· SAMPLE ·
To breathe beauty in is to shift your seeing and recognise that grace lives everywhere. It lives in the beauty of the natural world, the beauty of the small moments, the beauty of the wild and unadorned. To breathe beauty in is to break the spell of the mundane and wake up to the mystery of the moment. To inspire awe and wonder where living is an art form, where fragrance can slip you out of your thoughts and plunge you into the sensual reality of our own presence. This is the heart of well being.