within
brand, position, voice, content, social
· LOST ·
Within offer effective at home treatment for eating disorders. With the impact of the pandemic this purpose driven brand and successful clinic were quick to take their services online to support people who were in increasing need. They worked with my good friends and world-class product designers No Name Yet to prototype, iterate, design and develop a ‘virtual therapeutic milieu’.
· FOUND ·
I often work with No Name Yet to support with early stage brand articulation and help the team get clarity on what sits at the heart of the matter. I refined and developed the existing position, developed a solid proposition and crafted a voice that balanced the empathetic with the visionary and clinical.
· SAMPLE ·
To be held is to be supported, heard and seen. To be held at home is to have a community of care surrounding you. To have a team of experts who can guide your every step to help you gently unwind old patterns and slowly rewrite stories. To give you a steer so you stay on track. Because it’s at home and in the day-to-day that real change happens. That’s where we meet ourselves and being held at home means you’re not on your own and we can meet the challenges together. It means someone has always got your back. That we can lean in and trust. One step, one call, one check-in at a time.