· THE TRUTH IS SIMPLE ·
Branding doesn’t have to be complicated. It takes skill and insight to draw out the authentic truth but the truth itself, what sits at the heart of your brand, is singular and clear. Good brands have a one pointed focus. A strong idea that lives and breathes in everything that brand says and does.
· CREATIVITY IS EMERGENT ·
You can’t force a good idea. It will emerge from and through the process. It will show itself in a phrase, a word, a recollection. A good brand is born out of the people who believe in it. It embodies and encapsulates their vision and it will be revealed through the conversation of brand articulation and design.
· YOUR BEING HERE MATTERS ·
Everything you do has an impact. Everything you say. How you respond. How you behave. It all ripples out, so choosing to write, act and speak in ways that have a positive impact is important. I work with purpose driven people who are doing great things in the world and who respect the inherent power of the word.
· RELATIONSHIP IS EVERYTHING ·
Everything is relationship and how skilful we are at listening determines the quality of our relatedness. To coalesce authentic insight and conjure compelling ideas, we need solid relationships where you feel safe to share. It’s more intimate than you might imagine.