BRAND ARTICULATION
BRAND ARTICULATION | CREATIVE COPYWRITING
FOUND
f0r words
CREATIVE COPYWRITING
When you work with clay, there is just the substrate. You might have an idea of the direction you are heading but you come to the clay as an empty pot. You, yourself, emptied out so that the sculpting is emergent. So the clay comes alive in your hands and the forms reveal themselves through the process. This is reflected in any truly creative endeavour.
SCULPT
Branding is an elegant process of transformation. Where who you are emerges through distillation. It is a watery crucible of powerful change that starts with curiosity and ends with heart.
REFINE
A good brand has substance. It has a story. It has soul. It has a point of view. It means something to the people behind it and the people in front of it. Otherwise it’s just the unfulfilled shell of a logo.
SUBSTANCE
Brand articulation gives you shape and form while copywriting gives you voice. Together, we sculpt the clay of product or service into a compelling idea of potency and value that can be clearly shared with the world.